Anzeige CREDIT: TAT VISIT THAILAND: HALL 26B STAND 217 Ko Phlong-San Lang Mangkon in the Phang Nga province Visit Thailand Year: Amazing New Chapters Discover endless travel possibilities fvw: What is the aim of the Amazing New Chapters campaign? Yuthasak Supasorn: We want to inspire tourists to discover the endless travel possibilities in our wonderful country and to write their own impressive chapters, which they can then Yuthasak Supasorn share with their friends and Governor of the Tourism Authority family. We also wish to deliver of Thailand fresh travel experiences through Thailand soft power 5F: Food, Fight, Fashion, Film, and Festival, while highlighting Thailands strength in nature, and Thainess. What is Tourism Authority of Thailands (TAT) focus for 2023? TAT sees 2023 as a year of a new beginning for Thai tourism, therefore, we are driving Thailand towards experience-based and sustainable tourism. We will be focusing more on value over volume by targeting potential market segments with high spending power such as luxury, health and wellness, and environmental conscious travelers. What is your goal for ITB? As tourism and travel have been back to normal, we want to encourage the international tourists to visit Thailand. There are a multitude of new experiences waiting to be discovered. Moreover, we focus more on shaping our supply side by highlighting the sustainability and wellness products. Particularly, sustainability will be a stepping stone to improve quality of products and services. It will be integrated in all segments and along the travelers journey and experience in Thailand. How sustainable is TATs presence at ITB? For one, this year TAT selected sellers based on their sustainability projects and campaigns, such as reducing the use of electricity, conserving of water, supporting the local communities and many more. Also, the decorations in our stand are the reused materials from the previous trade event. In terms of tourism strategy, for many years, we have been conducting our campaigns and events under the Seven Greens Concept, as well as making it our mission to reduce the carbon footprint and waste production from each activity. We are also encouraging tourists to visit emerging destinations and travel during the weekdays to decongest those destinations while also reducing environmental and cultural wear and tear. In the European Market, you want to bring responsible tourisms into focus. How? Through the local experience or the communitybased Tourism (CBT): We are giving tourists an opportunity to interact with the local people, so they can learn and better understand the significance of traveling responsibly. Example of the destinations are Salak Kok-Salakphet community at Ko Chang and Ko Mak which is Thailands first low carbon destination. Thailand also has a growing reputation as a wellness destination ... We have a wide range of destinations that deliver a unique wellness experience. The rising destinations for health and wellness are namely Ko Samui and Ko Pha Ngan. For the European market, TAT is highlighting rejuvenation and preventive treatment. Speaking of, at our ITB stand, we have demonstrations and workshops focusing on Thai massage and Thai essential oil to give visitors a first-hand experience of Thailands wellness treatment. The One for Nature project to promote responsible tourism www.tourismthailand.org DAY 2 8 MARCH 2023 THE ITB NEWSPAPER DESTINATIONS GO UP-MARKET ASIAN FUSION ON OFFER AT ITB CHRISTIAN WYRWA India and Thailand, like other Asian countries, are diversifying their product mix. Page 4 Majorca is turning green at ITB 2023. Quality first, says Majorca STRATEGY Tourism officials Anzeige CREDIT: TAT VISIT THAILAND: HALL 26B STAND 217 Ko Phlong-San Lang Mangkon in the Phang Nga province Visit Thailand Year: Amazing New Chapters Discover endless travel possibilities fvw: What is the aim of the Amazing New Chapters campaign? Yuthasak Supasorn: We want to inspire tourists to 3 HEIKE FRITSCH Fewer visitors at ITB mean faster business at least as regards the maximum speed in the ITB halls. Dear ITB Visitor, The ITB halls are noticeably emptier than before the pandemic. Fewer visitors but more business. Is this the suc- CHRISTIAN WYRWA cess formula of the new ITB? At 4 Lofty goals for tourism today 14:00 3.1 GREEN STAGE HOW GEN Z WILL DISRUPT TRAVEL After the slumps in tourism during the Covid-19 era, the market is said to have recovered well in the meantime. Last year, for example, India counted more than six million international visitors. For 2023, the au 5 Lufthansa takes off with classy products UPGRADING Return to profitability, new aircraft and a new long-haul cabin. H OLGER M. JACOBS Lufthansa Group managed to return to the profit zone last year: the operating profit adjusted for special effects reached €1.5 billion. The bottom line was €791 6 CHRISTIAN WYRWA Spicy times: Kerala serves up a recipe for tourism growth. Surfing into the metaverse at the Eurowings Discover stand? CHRISTIAN WYRWA CHRISTIAN WYRWA Growth drivers: Qatar Airways is heading for the winning line. EMOTIONAL COMEBACK The tourism world is back in Berlin, givi 7 Five countries under one roof: the Scandinavia pavilion in Hall 20. SCANDINAVIA The Nordic countries are particularly benefiting from the high pent-up demand. H OLGER M. JACOBS The Nordic states have never been a low-cost destination. But this is precisely what ensures that the region loses li 8 Majors beat 2019 volumes SUMMER SALES TAKE OFF AT TUI PAUL NEEDHAM TUI/CHRISTIAN WYRWA Confident for 2023 business: TUI Germany boss Stefan Baumert. DOUBLE-DIGIT GROWTH ALLTOUR ENJOYS BOOKINGS BOOM Alltours has one third more bookings than the same time last year thanks to surging market de Mermerli Beach - Antalya Belek Antalya