5 Lufthansa takes off with classy products UPGRADING Return to profitability, new aircraft and a new long-haul cabin. H OLGER M. JACOBS Lufthansa Group managed to return to the profit zone last year: the operating profit adjusted for special effects reached €1.5 billion. The bottom line was €791 million. In 2021, the crane carrier still made a loss of €2.2 billion. Revenue amounted to €32.8 billion al- AUTHENTIC EXPERIENCES GO LOCAL IN MALAYSIA Malaysia wants tourists to get local with a new travel app and an authentic experiences programme. The app includes a Discover nearby function enabling tourists to find their way through neighbourhoods. The Homestay Experience programme offers stays with local people for a deeper cultural immersion. Hall 26a/115 FVW MEDIEN/HMJ LUFTHANSA Lufthansa's new First Class is expected to be available from the end of 2023. most twice as much as in the previous year. The surplus came mainly from the good cargo business and from Lufthansa Technik. CEO Carsten Spohr is optimistic about the current year. The group wants to exceed the sales record of 2019, when revenues of a good €36 billion were achieved. The adjusted operating result is also to be increased further. The target here is €1.65 billion. Almost the entire long-haul fleet is getting a completely new cabin. The in-flight product called Allegris covers all four classes. For the first time, First Class will have suites with ceiling-high walls and lockable doors. In Business Class, clients can choose from eight different seat types. Lufthansa is spending around €2.5 billion on its innovation drive by 2025. In autumn, the new in-flight product is to take to the skies in the first Dreamliners. Hall 25/119 Malaysa shows its true colours: the ITB stand in Hall 26a. Hartelijk welkom am Niederlande-Stand Besuchen Sie uns in Halle 6.2.b / Stand 308! Das Niederländische Büro für Tourismus & Convention (NBTC) freut sich endlich wieder live auf der ITB in Berlin zu sein. Zusammen mit insgesamt 44 Partnern aus verschiedensten Bereichen wird das NBTC zahlreiche kommende Highlights für 2023 / 2024 präsentieren. Nachhaltige Niederlande auch auf der ITB Als zentrales Thema für die ITB 2023 in Berlin hat sich das NBTC das Thema Nachhaltigkeit auf die Fahne geschrieben. Dabei geht es vor allem um die Frage, wie Reisende in Zukunft ihren Besuch der Niederlande so umweltverträglich und CO2-neutral wie möglich gestalten können. Mit gutem Beispiel geht das Niederländische Büro für Tourismus & Convention auch bei seinem Messeauftritt voran. Weitere Informationen www.holland.com/itb Der Norden der Niederlande Diese Region der Niederlande ist bekannt für ihre atemberaubende Landschaft und ihren Reichtum an Naturgebieten wie beispielsweise dem Wattenmeer, dem Nationalpark Drents-Friese Wold und dem Nationalpark Lauwersmeer. Aber auch Städte wie Leeuwarden und Groningen laden mit einem großen Kulturprogramm zu einem Besuch ein. Weitere Informationen www.thenorthofthenetherlands.com (Halle 6.2.b / Stand 308 / Desk 1) Alle Aussteller auf einen Blick DAY 2 8 MARCH 2023 THE ITB NEWSPAPER DESTINATIONS GO UP-MARKET ASIAN FUSION ON OFFER AT ITB CHRISTIAN WYRWA India and Thailand, like other Asian countries, are diversifying their product mix. Page 4 Majorca is turning green at ITB 2023. Quality first, says Majorca STRATEGY Tourism officials Anzeige CREDIT: TAT VISIT THAILAND: HALL 26B STAND 217 Ko Phlong-San Lang Mangkon in the Phang Nga province Visit Thailand Year: Amazing New Chapters Discover endless travel possibilities fvw: What is the aim of the Amazing New Chapters campaign? Yuthasak Supasorn: We want to inspire tourists to 3 HEIKE FRITSCH Fewer visitors at ITB mean faster business at least as regards the maximum speed in the ITB halls. Dear ITB Visitor, The ITB halls are noticeably emptier than before the pandemic. Fewer visitors but more business. Is this the suc- CHRISTIAN WYRWA cess formula of the new ITB? At 4 Lofty goals for tourism today 14:00 3.1 GREEN STAGE HOW GEN Z WILL DISRUPT TRAVEL After the slumps in tourism during the Covid-19 era, the market is said to have recovered well in the meantime. Last year, for example, India counted more than six million international visitors. For 2023, the au 5 Lufthansa takes off with classy products UPGRADING Return to profitability, new aircraft and a new long-haul cabin. H OLGER M. JACOBS Lufthansa Group managed to return to the profit zone last year: the operating profit adjusted for special effects reached €1.5 billion. The bottom line was €791 6 CHRISTIAN WYRWA Spicy times: Kerala serves up a recipe for tourism growth. Surfing into the metaverse at the Eurowings Discover stand? CHRISTIAN WYRWA CHRISTIAN WYRWA Growth drivers: Qatar Airways is heading for the winning line. EMOTIONAL COMEBACK The tourism world is back in Berlin, givi 7 Five countries under one roof: the Scandinavia pavilion in Hall 20. SCANDINAVIA The Nordic countries are particularly benefiting from the high pent-up demand. H OLGER M. JACOBS The Nordic states have never been a low-cost destination. But this is precisely what ensures that the region loses li 8 Majors beat 2019 volumes SUMMER SALES TAKE OFF AT TUI PAUL NEEDHAM TUI/CHRISTIAN WYRWA Confident for 2023 business: TUI Germany boss Stefan Baumert. DOUBLE-DIGIT GROWTH ALLTOUR ENJOYS BOOKINGS BOOM Alltours has one third more bookings than the same time last year thanks to surging market de Mermerli Beach - Antalya Belek Antalya