8
Majors beat 2019 volumes
SUMMER SALES
TAKE OFF AT TUI
PAUL NEEDHAM
TUI/CHRISTIAN WYRWA
Confident for 2023 business: TUI
Germany boss Stefan Baumert.
DOUBLE-DIGIT GROWTH
ALLTOUR ENJOYS
BOOKINGS BOOM
Alltours has one third more
bookings than the same time
last year thanks to surging
market demand. The fourthlargest German tour operator
has a 30% rise in customer
numbers, with Turkey and
Egypt each up more than
50% and strong demand for
Majorca, the Canaries and
Egypts. Alltours has now
increased capacity ready for a
likely rush of late sales in
March and April. Owner Willi
Verhuven declared at ITB:
We already beat the preCovid level last year and are
experiencing a real bookings
boom for holidays in summer
2023. Overall, the company
expects a 20% rise in bookings this year after a similar
growth rate during last winter.
their 2019 turnover. Both and
TUI, with some exceptions are
the biggest winners from the Thomas Cook bankruptcy. Alltours
owner Willi Verhuven, whose
group of companies also includes
the profitable Allsun Hotels, even
managed to be in the black in the
crisis years 2020 and 2021. Schauinsland posted a profit at least for
2021, according to the balance
sheet in the Federal Gazette, and
achieved record turnover in the
past year.
Aida Cruises has expanded its
fleet with the Cosma 2022. But according to experts, the sales trend
at Aida was somewhat weaker
than at TUI Cruises because Aida
started again later with the entire
fleet. At TUI Cruises, daily rates
and load factors, and thus turnover, rose significantly in the past
year. With a load factor of 69% for
the Mein Schiff fleet and 58% for
Hapag-Lloyd Cruises, however, the
cruise company was still well below the pre-Covid-19 figures.
Finally, the Swiss Hotelplan
group has bundled its German
subsidiary Vtours with the beach
holiday and city break business of
Hotelplan Suisse into the Volume
Tour Operating unit. A comparison with pre-pandemic levels is
therefore no longer possible.
TOUR OPERATOR MARKET Half of all German
tour operators reached pre-Covid sales volumes
last year, the fvw TravelTalk dossier showed.
TUI Germany has seen a fast
start to sales this year. Bookings are stronger than for a
long time. January is back as a
top booking month, declared
CEO Stefan Baumert. Families
are watching their cash, however, and selecting budget
hotels or bargain offers, he
noted. TUI chiefs predict
strong demand for Greece,
Turkey and Spain this year.
The top ranking of the 43 largest
tour operators in Germany, Austria and Switzerland is unchanged
for the past year 2021/22. TUI remains the clear market leader,
DER and FTI are not far apart, and
Alltours and Schauinsland remain
in fourth and fifth places.
Among the companies with
more than €1 billion in turnover
are the two cruise providers Aida
and TUI Cruises (including the Hapag-Lloyd Cruises brand) as well as
the Swiss market leader Hotelplan
Group, which also includes Vtours
and the holiday home specialist
Interhome Group.
The leader as it has been for
decades is TUI Deutschland. If
one were to add the half-sister
TUI Cruises, the pole position
would be even clearer. TUIs tour
operator brands, which include
Airtours and L'tur as well as a stake
in Gebeco, have returned to 2019
revenue levels.
+123.1%
The next two tour operators recently hit the headlines due to negotiations about a takeover of FTI
by DER parent Rewe. Whether this
will work is uncertain. In terms of
turnover, both are on a par with
TUI in the D-A-CH region. Both
tour operators are reported to
have returned to the black in 2022.
DER Touristik has not yet reached
the turnover of 2019 again because it is strong in long-haul travel,
for example in Asia.
FTI is also still lagging behind:
CEO Ralph Schiller has ended the
stormy growth course of earlier
years and is focusing on a profitoriented course. In addition, peripheral areas such as cruises and
LAL language tours were discontinued during the crisis.
The family-owned companies
have done better than average in
the pandemic, grew strongly in
the past year and are well above
THE EIGHT BILLIONAIRES IN SALES
Largest tour operators in Germany, Austria and Switzerland
in 2021/22: revenue in € billion, change from previous year
+138.1%
5.80
TUI*
3.00
DER Touristik*
+159.6%
+162.9%
+181.4%
2.96
1.86
1.86
FTI Group
Alltours
+328.1%
+287.5%
+94.1%
1.37
1.24
1.23
TUI Cruises
Hotelplan
Group
Schauinsland- Aida Cruises*
Reisen
Source: company information, *fvwTravelTalk estimation
GETTY IMAGES/ISTOCKPHOTO
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