6 CHRISTIAN WYRWA Spicy times: Kerala serves up a recipe for tourism growth. Surfing into the metaverse at the Eurowings Discover stand? CHRISTIAN WYRWA CHRISTIAN WYRWA Growth drivers: Qatar Airways is heading for the winning line. EMOTIONAL COMEBACK The tourism world is back in Berlin, giving trade visitors time and space for new experiences and old favourites. PAUL NEEDHAM Selfie discoveries in the Schleswig-Holstein photo-box. CHRISTIAN WYRWA Hats off! Korea shows the way a-head. CHRISTIAN WYRWA Walk this way: Morocco wants to welcome more visitors in 2023. CHRISTIAN WYRWA Exhibitors show off at ITB again DAY 2 8 MARCH 2023 THE ITB NEWSPAPER DESTINATIONS GO UP-MARKET ASIAN FUSION ON OFFER AT ITB CHRISTIAN WYRWA India and Thailand, like other Asian countries, are diversifying their product mix. Page 4 Majorca is turning green at ITB 2023. Quality first, says Majorca STRATEGY Tourism officials Anzeige CREDIT: TAT VISIT THAILAND: HALL 26B STAND 217 Ko Phlong-San Lang Mangkon in the Phang Nga province Visit Thailand Year: Amazing New Chapters Discover endless travel possibilities fvw: What is the aim of the Amazing New Chapters campaign? Yuthasak Supasorn: We want to inspire tourists to 3 HEIKE FRITSCH Fewer visitors at ITB mean faster business at least as regards the maximum speed in the ITB halls. Dear ITB Visitor, The ITB halls are noticeably emptier than before the pandemic. Fewer visitors but more business. Is this the suc- CHRISTIAN WYRWA cess formula of the new ITB? At 4 Lofty goals for tourism today 14:00 3.1 GREEN STAGE HOW GEN Z WILL DISRUPT TRAVEL After the slumps in tourism during the Covid-19 era, the market is said to have recovered well in the meantime. Last year, for example, India counted more than six million international visitors. For 2023, the au 5 Lufthansa takes off with classy products UPGRADING Return to profitability, new aircraft and a new long-haul cabin. H OLGER M. JACOBS Lufthansa Group managed to return to the profit zone last year: the operating profit adjusted for special effects reached €1.5 billion. The bottom line was €791 6 CHRISTIAN WYRWA Spicy times: Kerala serves up a recipe for tourism growth. Surfing into the metaverse at the Eurowings Discover stand? CHRISTIAN WYRWA CHRISTIAN WYRWA Growth drivers: Qatar Airways is heading for the winning line. EMOTIONAL COMEBACK The tourism world is back in Berlin, givi 7 Five countries under one roof: the Scandinavia pavilion in Hall 20. SCANDINAVIA The Nordic countries are particularly benefiting from the high pent-up demand. H OLGER M. JACOBS The Nordic states have never been a low-cost destination. But this is precisely what ensures that the region loses li 8 Majors beat 2019 volumes SUMMER SALES TAKE OFF AT TUI PAUL NEEDHAM TUI/CHRISTIAN WYRWA Confident for 2023 business: TUI Germany boss Stefan Baumert. DOUBLE-DIGIT GROWTH ALLTOUR ENJOYS BOOKINGS BOOM Alltours has one third more bookings than the same time last year thanks to surging market de Mermerli Beach - Antalya Belek Antalya