7 Five countries under one roof: the Scandinavia pavilion in Hall 20. SCANDINAVIA The Nordic countries are particularly benefiting from the high pent-up demand. H OLGER M. JACOBS The Nordic states have never been a low-cost destination. But this is precisely what ensures that the region loses little of its tourist appeal, even in times of inflation. There is therefore no cost-related slump. On the contrary: with more than 19 million overnight stays by German guests in 2022, Denmark even broke the record of Treffen Sie die Delegation der Philippinen auf der ITB 2023 und tauchen Sie ein in die Geheimnisse des Inselstaates. Insgesamt 26 touristische Anbieter der Philippinen sind am Stand 100 in Halle 26 vertreten, darunter Tourenanbieter, Hotels, Resorts und Transportunternehmen. Mit im Gepäck: Die besten Geheimtipps für Ihre Kunden. Vereinbaren Sie jetzt Ihren Termin, lernen Sie neue Partner kennen und entdecken Sie die Bestseller und Neuheiten der 7.641 philippinischen Inseln. Kontakt und Terminvereinbarung: Lisa Fallmann philippinen@fame-creativelab.com 2019 (16.8 million). With the focus on nature, the low season and Copenhagen as the Unesco World Capital of Architecture, the country wants to continue to grow in 2023. The trend destinations Finland and Iceland are also in demand, say tour operators. Round trips are particularly popular, whether by car, rental car or bus. Sweden, on the other hand, is focusing on smaller cities and towns as the hidden treasures and on the new World of Volvo experience centre in Gothenburg. Finally, Norway, like Denmark, already achieved a new guest record from Germany in 2022: 13% more visitors came than in 2019, helped by the fact that two operators, Hurtigruten and Havila, now serve Norways world-famous postal route. Hall 20/200 WORLD CUP FOLLOW-UP EXTRA TIME FOR QATAR TRIPS Qatar wants to score again by profiting from the global publicity generated by the World Cup. The emirate expects a slight drop to 2.3 million international visitors this year but aims to reach six million by 2030. The tourism infrastructure is already in place, with new attractions and hotels to follow. Hall 2.2/207 FVW MEDIEN/HMJ FVW MEDIEN/HMJ Strong longing for the north Feelings follow football: Qatar looks to the future. DAY 2 8 MARCH 2023 THE ITB NEWSPAPER DESTINATIONS GO UP-MARKET ASIAN FUSION ON OFFER AT ITB CHRISTIAN WYRWA India and Thailand, like other Asian countries, are diversifying their product mix. Page 4 Majorca is turning green at ITB 2023. Quality first, says Majorca STRATEGY Tourism officials Anzeige CREDIT: TAT VISIT THAILAND: HALL 26B STAND 217 Ko Phlong-San Lang Mangkon in the Phang Nga province Visit Thailand Year: Amazing New Chapters Discover endless travel possibilities fvw: What is the aim of the Amazing New Chapters campaign? Yuthasak Supasorn: We want to inspire tourists to 3 HEIKE FRITSCH Fewer visitors at ITB mean faster business at least as regards the maximum speed in the ITB halls. Dear ITB Visitor, The ITB halls are noticeably emptier than before the pandemic. Fewer visitors but more business. Is this the suc- CHRISTIAN WYRWA cess formula of the new ITB? At 4 Lofty goals for tourism today 14:00 3.1 GREEN STAGE HOW GEN Z WILL DISRUPT TRAVEL After the slumps in tourism during the Covid-19 era, the market is said to have recovered well in the meantime. Last year, for example, India counted more than six million international visitors. For 2023, the au 5 Lufthansa takes off with classy products UPGRADING Return to profitability, new aircraft and a new long-haul cabin. H OLGER M. JACOBS Lufthansa Group managed to return to the profit zone last year: the operating profit adjusted for special effects reached €1.5 billion. The bottom line was €791 6 CHRISTIAN WYRWA Spicy times: Kerala serves up a recipe for tourism growth. Surfing into the metaverse at the Eurowings Discover stand? CHRISTIAN WYRWA CHRISTIAN WYRWA Growth drivers: Qatar Airways is heading for the winning line. EMOTIONAL COMEBACK The tourism world is back in Berlin, givi 7 Five countries under one roof: the Scandinavia pavilion in Hall 20. SCANDINAVIA The Nordic countries are particularly benefiting from the high pent-up demand. H OLGER M. JACOBS The Nordic states have never been a low-cost destination. But this is precisely what ensures that the region loses li 8 Majors beat 2019 volumes SUMMER SALES TAKE OFF AT TUI PAUL NEEDHAM TUI/CHRISTIAN WYRWA Confident for 2023 business: TUI Germany boss Stefan Baumert. DOUBLE-DIGIT GROWTH ALLTOUR ENJOYS BOOKINGS BOOM Alltours has one third more bookings than the same time last year thanks to surging market de Mermerli Beach - Antalya Belek Antalya